What Customers Want to Hear from You Copy
What makes customers respond? Rethink how you talk to customers on your website, marketing materials and social media.
Learn how to quit talking at your reader and instead have a conversation that converts readers to buyers!
About the Presenter
After years of working directly in product marketing, Janet Wentworth is excited to switch roles to help people see marketing in a new light: how to use the power of purpose-told stories and storeis triggered in the mind of the consumer to grow a successful business.
She is the author of Your Unstoppable Brand: The practical guide to engaging your ideal customers through the power of stories; The Recipe for Sticky Customers: The secret to forever fans for every small business; and Delight by Design: A coloring book with guided reflections for discovering how to captivate your customers and create an unstoppable brand.
Her background includes positions as product marketing manager for major software company, corporate accountant, cost accountant, web developer, copywriter, and food sensory analyst. World travel is her passion, but when home she is a pianist accompanying singers performing at local senior centers, and a novice urban sketcher.
This workshop is in partnership with the Russian River Chamber of Commerce.