Carlos Javier Rodriguez

Carlos Javier Rodriguez

Business Advisor

Sonoma SBDC

About Me:

Carlos has been in the professional culinary industry for over thirty years and brings broad experience in consulting, analysis, design, development, and implementation of solutions and platforms across the food service industry, restaurant industry, and culinary education.

In the food service industry, Carlos has worked for multinational companies including McCormick Schilling, Nestle Latin America, Sunbeam Oster, and Applica Consumer Products playing an instrumental role in developing new products and recipes, testing both food products and cooking equipment, and launching product lines directed at Latin American and U.S. consumers. In the culinary education area, Carlos successfully opened three culinary schools in Venezuela; first in the country to offer government approval for technical level education requirements.

In the restaurant industry, Carlos has excelled as an Advisor for various Latin American focused restaurants in countries including Colombia, Panama, Venezuela, and U.S. cities such as Miami, San Francisco, and Boston.

Most recently, Carlos co-founded and served as Executive Chef of Orinoco Restaurant Group in Boston. The restaurant’s three locations have been featured in multiple nationally recognized media publications including the New York Times, Boston Magazine, The Boston Globe, Travel and Leisure Magazine, Dwell Magazine, and Financial Times U.K. Orinoco has been recognized as one of the best Nuevo Latino restaurants in Massachusetts according to Zagat and Boston Magazine.

Expertise: Business Concept and Validation Business Planning Business Research Food Business Hospitality Operations Restaurant Managerment Systems Implementation

I also speak: Spanish